Our Founder
Jamila Abubakar is a visionary Fashion Designer. Beyond the seams and stitches, Jamila's life story has been woven with threads of family and the pursuit of genuine happiness. Unafraid to embrace her true self without fear of judgment. Born in Nigeria and later settling in the UAE, Jamila's cultural diversity plays a significant role in her design approach. She encourages women to embrace every challenge fearlessly to follow their dreams. Nature serves as Jamila's muse, instilling in her an unwavering appreciation for the beauty of the world around her which find their way into her designs. Jamila’s inspiration is drawn from the spirit of kindness and resilience, intertwined into her designs. Jamila's design philosophy is rooted in understanding people and addressing their needs.
Inspiration
At Meelah, we envision a fashion brand that embodies the essence of elegance, boldness, and uncompromising quality. Our mission is to create a fashion-forward space that celebrates inclusion and diversity, as fashion should empower and inspire everyone. Simple can be stylish and fashion should not be restrictive; it should be liberating, allowing women to feel comfortable and at ease in their everyday lives. Meelah's designs are tailored to inspire confidence, making every woman feel bold and vivacious, celebrating her unique personality. Our products are crafted with the utmost care and precision. From the selection of fabrics to the final stitches, every step of our process is dedicated to delivering the most exquisite pieces to our valued clients.
Meelah is more than just a fashion brand; it is a movement that celebrates elegance, comfort, and empowerment. With us, women can confidently embrace their true selves, dressed in pieces that liberate and complements their unique style.
Our Core Values
WHO
Inclusivity lies at the core of our brand's DNA. We strive to cater to women of all shapes, sizes, and backgrounds, making them feel welcome and represented in our collections. Our designs aim to reflect the beauty of diversity, allowing every individual to express their unique style confidently.
WHAT
We bring a transformative and inclusive fashion experience that fuses elegance and comfort. Our pieces allow clients to feel comfortable and look classy at the same time. Whether from the comfort of their home or the center stage, we leave a lasting impact on the lives of our customers, as they conquer the world with grace and confidence.
TARGET
At Meelah, our designs are tailored to inspire confidence in women of all shapes, sizes, and backgrounds. We aim to cater to those who appreciate luxury with an ethical edge. Our target audience is comprised of women who value cultural diversity, sustainability, and quality in their fashion choices. While our roots are in the UAE, we extend our appeal to all women worldwide who are seeking sophisticated and eco-conscious luxury.
